The Next-Level You Is Already Here — Let’s Build the Brand to Match
For conscious founders and executives ready to elevate their visibility, embody their evolution, and turn their personal brand into their most aligned asset — without the guesswork or performance fatigue.
A 12-week, high-touch 1:1 coaching experience for conscious leaders ready to evolve their personal brand from unclear to unmistakable.
Trusted by leaders from EY • T-Mobile • Wipro, and more.
❝ Joanna helped me turn my story into strategy — and the impact was immediate.
Hi — I’m Joanna. Why I Created the Conscious Leader Brand Accelerator
For those who lead from within.
For years, I helped Fortune 500s and startups build high-performing teams and shape employer brands.
On the surface, I was delivering results. Behind the scenes, I felt increasingly misaligned.
I had built a reputation for solving business problems — but quietly, I was drifting from my own purpose.
In 2019, after experiencing burnout and realising I was building other people’s visions instead of my own, I made a bold move: I started my own business.
What followed was a complete transformation — both professional and personal.
I had multiple passions and struggled to articulate my purpose in a way that resonated. Much of the personal branding advice I found was performative or out of sync with how I actually wanted to lead.
So I went inward. I redefined success on my own terms, realigned with my truth, and built a more authentic presence — not by chasing trends, but by creating from clarity.
And the more I aligned, the more I began to attract.
The frameworks I developed during that journey started yielding meaningful results — not just for me, but for my clients too.
That inspired the Conscious Leader Brand Accelerator — a holistic 1:1 coaching experience that helps conscious leaders clarify their unique positioning and build visibility without burnout.
So they can attract aligned opportunities with greater ease, confidence, and direction — no matter the market shifts.
Because I believe conscious impact starts with inner alignment.
And your personal brand should not only reflect who you truly are, but also empower you to confidently market your brilliance to the right people with more ease and intention.
If you're ready to be seen for who you are — and create opportunities that match your evolution — this is your invitation.
Does any of this sound familiar?
You’ve evolved — but your positioning hasn’t caught up, and it’s costing you visibility in rooms where decisions are being made
You know the market is shifting — and you're unsure how to communicate your value clearly without relying on your old job titles or outdated messaging
You're watching others attract aligned opportunities — and wondering what you're missing
You're tired of trying to stand out without sounding like everyone else — but don't have a system for making your voice resonate in a saturated space
You’re clear on your mission, but struggle to connect it to tangible business growth — and the gap is slowing your momentum
You're doing meaningful work, but still get passed over for partnerships or projects — while others with half your skills are getting noticed and landing the opportunities
Imagine the Impact of Showing Up Fully Aligned
You walk into a room — online or in person — and your presence speaks before you do. Your positioning reflects the clarity and direction you lead with
You let go of outdated titles and roles — and step into a brand that evolves with you, grounded in who you are and where you're going
You stop watching others pull ahead — because you're consistently attracting the right opportunities, clients, and partnerships by standing in your own lane with quiet authority
You show up with confidence and consistency — guided by a simple, human-centred visibility system that cuts through the noise without draining your energy
You finally connect your mission to real business growth — speaking about your work with clarity, conviction, and the language that lands with the right audience
You're recognised as the thought leader you already are — no longer the best-kept secret, but a trusted, visible voice in your space
Introducing the Conscious Leader Brand Accelerator
In 12 weeks, build a personal brand that reflects who you are, amplifies your impact, and positions you for growth in a shifting market.
The Conscious Leader Brand Accelerator is a holistic 1:1 coaching experience for conscious founders and executives who want to clarify their positioning, build authentic visibility, and attract aligned opportunities — so they can future-proof their careers and grow their influence without overwhelm or compromising their values.
This isn’t about chasing trends or performing. It’s about building a brand that reflects your evolution, supports your leadership, and opens the right doors — on your terms.
Real Results from Aligned Leadership Work
Through this process, Michael gained clarity in his positioning, confidence in his presence, and a brand that finally reflected the leader he had become.
❝ Joanna helped me turn years of experience into a clear, compelling brand — and the results were quick. I gained the confidence to show up with clarity, positioned my strengths strategically, and even reframed my perceived weaknesses into assets. Working with her was energising, insightful, and a turning point in how I lead.
— Michael O., People Leader
This Is What We Build Together Inside the Conscious Leader Brand Accelerator
These are the tools, frameworks, and support you will have to shape your brand to reflect who you are — and attract what’s next.
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You’ll move beyond generic messaging and outdated bios. Together, we’ll craft a brand that reflects your evolution — one that communicates your essence with clarity, depth, and conviction.
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We’ll transform your profile into a trust-building brand asset — one that reflects your leadership and attracts the opportunities you actually want.
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Define exactly who you’re speaking to, why they care, and how to connect in a way that’s natural, focused, and fully aligned.
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Design a sustainable system that supports your visibility and honours your energy, values, and season of life. No trend-chasing or forced formulas — just consistent, purpose-led expression rooted in clarity, capacity, and grounded presence.
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You’ll receive strategic and mindset-based support to stay clear, connected, and in momentum, + ongoing email support for guidance, feedback, and alignment between sessions.
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Learn how to spark meaningful conversations that lead to aligned clients and partners — through real connection, not performance or pressure.
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A strategically guided resume + reflection tool to capture your leadership narrative and support bold transitions — from board seats to founder pivots.
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Receive personalised written feedback on your core offer to help you refine its clarity and alignment — so it attracts your ideal clients with more ease.
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To anchor your evolution and revisit as you grow
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To support each phase of the journey
When You Invest, You’ll Walk Away With:
✔ A deeper sense of security by honing in on your zone of genius — and knowing exactly how to position it for the right opportunities, without second-guessing or diluting your value.
✔ A brand that does the heavy lifting — attracting aligned clients, partners, and visibility while you focus on doing the work you love.
✔ The confidence, structure, and language to market yourself with integrity — so you stay relevant, in demand, and clearly seen in a fast-moving economy.
Take a Peek Into the Modules
Each module spans two weeks — giving you space to reflect, integrate, and apply. You'll receive personalised 1:1 coaching, strategic tools, and tailored feedback to move your brand forward with intention.
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Discover what truly sets you apart as a conscious leader. We’ll define your unique strengths, values, and vision — then shape them into a clear, compelling brand message that is fully aligned.
Delivery: 1 x 60-min kickoff session + 1 x 30-min coaching call + brand positioning template
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You’ll stop guessing who you’re speaking to and gain clarity on your ideal audience, where your voice holds weight, and how to connect in a way that’s focused and resonates.
Delivery: 2 x 30-min coaching calls + Ideal Audience Clarity worksheet
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Together, we’ll turn your profile into a strategic brand asset — one that builds trust, positions you as a thought leader, and attracts aligned visibility.
Delivery: 2 x 30-min coaching calls + personalised profile copy guide
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You’ll develop a content system rooted in your voice and message — so you can show up with clarity and ease, + walk away with a practical content rhythm and 3 core content pillars that sound like you.
Delivery: 2 x 30-min coaching calls + content framework + editorial prompts
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We’ll design a sustainable visibility rhythm that aligns with your energy, season, and leadership style — so you can stay visible without running on empty.
Delivery: 2 x 30-min coaching calls + personalised visibility plan
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Learn how to create a conscious connection strategy that turns visibility into clients and collaborations — without forcing.
Delivery: 2 x 30-min coaching calls + engagement prompts
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For feedback, alignment, and accountability — with responses within 48 business hours
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With templates, worksheets, and messaging frameworks to support you every step of the way
Meet the Founder
Hi, I’m Joanna — a Personal Brand Strategist & Coach and the creator of the Conscious Leader Brand Accelerator.
After 12 years helping Fortune 500s and startups hire top talent globally and shape employer brands, I realised I was building other people’s vision but my own.
In 2019, I walked away from corporate — burned out and craving deeper alignment.
Finding my voice wasn’t easy. I had multiple passions, unclear messaging, and no real playbook for building a brand that felt like me. Most advice felt performative — or out of sync with how I wanted to lead.
So I went inward. I invested in coaching, inner work, and courses. I’ve rebuilt my business around clarity, simplicity, and purpose — twice now.
And the more I aligned, the more I began to attract — not just better clients, but greater clarity, confidence, and sustainable momentum.
Today, I help conscious leaders do the same.
If you’re ready to clarify your zone of genius, communicate it with confidence, and attract aligned opportunities while embodying conscious leadership in your work — I’d be glad to support you.
Quick Facts
2 × Founder (now solely focused on Personal Brand Consulting)
Clients have landed 6-figure offers, global visibility, and aligned partnerships
Hired 100+ professionals across expert, senior management, and C-suite roles
12+ years in Global Talent Acquisition & Employer Branding
Built hiring strategies for Fortune 500s + VC-backed startups
Beyond work, I love classic films (think The Godfather and Audrey Hepburn), slow mornings with good food, yoga, Ayurveda, and meditation
This Is DEFINITELY for You, If:
This experience is intentionally crafted for leaders who are ready to show up with clarity, purpose, and integrity — not just build a brand, but embody it.
You see leadership as a responsibility — and want your personal brand to reflect the awareness, empathy, and integrity you bring to your work
You’ve outgrown your current message or identity — and feel called to create something more aligned, true to who you are now and where you’re heading
You lead with a growth and collaborative mindset — you’re open to feedback and partnership, not ego
You value both inner clarity and strategic structure — and want to co-create, not follow a one-size-fits-all formula
You are willing to put in the work to finally build a personal brand that reflects who you are — and unlocks the right opportunities and the legacy you’re here to leave
If you're here to lead consciously — and your brand just needs to catch up — this is your invitation.
Your Next-Level Brand Starts Here
Apply to Join the Founding Round
What This Experience Is About
This isn’t a course. It’s a 12-week high-touch, 1:1 brand transformation experience — designed to help conscious leaders align their voice, presence, and opportunities with who they’ve become.
I’m opening a limited number of spots for Founding Clients — leaders who want to co-create a personal brand that reflects who they truly are, and help shape the future of this work before the full launch later this year.
This is the first time I’m offering this experience in its complete form. It’s the result of 12+ years crafting talent strategies and shaping employer brands and people stories — for Fortune 500s, VC-backed startups, and high-impact leaders globally — work that’s consistently driven clarity, visibility, income, and meaningful impact.
Due to the depth of work and level of support provided, this program is by application only.
Founding Round Investment
Pricing for the full 3-month experience starts at €3,997 or three monthly payments of €1,367.
(Full payment details are shared after we mutually decide it’s the right fit.)
🎁 Pay in Full Bonus for All Clients — This Round Only:
Receive a personalised written review of your core business offer — with thoughtful feedback on clarity, resonance, and alignment — so you can confidently communicate your value and attract ideal clients to your business.
A percentage of every enrolment is dedicated to supporting social causes that create more equitable access to personal growth and meaningful work for underserved individuals and communities.
Spots are limited and offered based on application and alignment.
Frequently Asked Questions
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That’s exactly what the application process is for. Once you apply, we’ll review your responses — and if it looks like a good fit to explore, you’ll receive a link to book a Clarity Call where we’ll dive into whether this aligns with your goals, energy, and timing.
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You’re not alone — many of my clients come in feeling multi-passionate, misunderstood, or unsure how to put their evolution into words.
That’s the work we’ll do together. You won’t be boxed into a tagline. We’ll uncover your deeper throughline and craft a brand story that feels clear, focused, and genuinely you.
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Yes — I believe in this program because I’ve seen the process works across professions and industries. And, I want this to feel like a confident decision, not a pressured one.
If you fully show up and complete the early assignments but think the program isn’t aligned, you’re covered by a 14-day money-back guarantee (with work submitted). Just send an email within that window and I’ll honour your request.
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Not at all. This isn’t about shouting, trending, or performing. It’s about aligned visibility — showing up with intention in ways that feel good for your nervous system and your message.
We’ll design a rhythm that works for you — so you can be consistent without burning out.
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No — you just need to be ready to explore. Some clients arrive mid-pivot, others are launching something new — and a few are redefining what success looks like entirely.
We’ll clarify your direction and build your brand from where you actually are — and where you want to be.
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It depends on your individual situation — but many clients commit around 1–3 hours per week. That includes our 30-minute coaching calls, plus time to reflect, integrate, and take small, aligned steps forward.
You’ll have access to tools, templates, and check-ins to to make the process flow — and you won’t be left doing this alone.
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That’s completely fine. Whether you’re building your presence from scratch or repositioning for more aligned visibility, we’ll meet you where you are.
We’ll design a content and presence strategy that reflects your values, energy, and leadership style — not someone else’s playbook.
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Not at all. This is about empowerment, not dependency.
You’ll leave with the clarity, mindset, and systems to sustain your brand long after we wrap — or evolve it again as you grow. No gatekeeping. Just solid principles that grow with you.